Friday, October 28, 2011

FUEL Chunky Breakfast Granola

FUEL is the UK's first natural energy cereal and comes in two varieties - 70% Cocoa Chunks and Fruit Loaded. It is a blend of both slow release and fast release energy to get your day off to a good start.

FUEL is aimed at time-starved people pursuing busy active lives and contains only natural ingredients, FUEL, whose brand strapline is "One Life - Live It", is rich in Vitamin B and E, high in fibre and contains guarana extract (a tropical energy booster).

Let's see what I like about this product:

First off, I have to admit I have been dipping my hand into the boxes whilst sitting at the computer they are irresistible.

Fruit Loaded Chunky Breakfast Granola - has large chunks of dried apple, peach and strawberry. A colourful and good mix of cranberries, redcurrants and blackberries also grated coconut and pumpkin seeds. It is loaded with dried fruit and is so colourful and tasty I could eat these all day. Good sized chunks of granola clusters and not too sweet, sunshine in a bowl the perfect way to start the day.

70% Cocoa Chunks Breakfast Granola - granola clusters in both chocolate and toasted oats, 70% cocoa chocolate chunks, grated coconut and pumpkin seeds. Is this the first breakfast granola with 70% cocoa chocolate chunks? I bet you will fill the bowl and then pick out all of the chocolate chunks and eat these first! There is a recipe on the side of the pack for a Power Packed Fuel Bar, I would have made this but alas, there has been too much dipping of the hand into the box and not enough left to make the recipe! The 70% cocoa is for taste, the guarana extract for energy and it is packed with vitamins for an active lifestyle.

The breakfast granola is described as the chunkiest, crunchiest most delicious baked muesli granola on earth and they certainly get my vote.

When these two granola's are tipped out from packet to dish you can immediately see a lot of research has gone into getting the product exactly right. These granola's are a feast for the eyes. For breakfast, pour over your usual milk and top with yogurt (that's how I like to eat mine) or put some into a bag for Pocket Rocket Fuel to snack on.

The aspirational packaging tells customer's to: "Throw off the shackles, sail away from the safe harbour, climb to the peak of your ambitions. Whoever you are and whatever you choose to do in life, be it jumping for joy, trekking the Amazon or chasing that business dream, you need the right FUEL to give you the boost that will get your day off to a great start."

FUEL retails at £3.69 and comes in 400g packs and has launched exclusively in 459 Tesco stores. It's launch comes at a time when sales of granola are booming in the UK with all sales up by more than 6% and Tesco seeing an increase of more than 20% year-on-year.

Thank you Lucy and FUEL.

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