Tuesday, April 12, 2011

Mora Bushcraft Survival Knife Video

Earlier I posted about the new Mora Bushcraft Survival Knife. You can see some of the specifications here. This is a video released by Mora of Sweden showing some of the features of the knife.

It looks like a perfectly good design, but lately I’m starting to get that ”gimmicky” feeling from Mora. Seems like they discovered the bushcraft market, and are now milking it for all it’s worth. First it was a $30 line of “bushcraft” knives with only marginal change in utility from the $10 line of knives we’ve been using to decades. Now it is a super combo sharpener/fire steel sheath. What’s next; a hollow handle containing a sutchering needle for when I get shot by the sheriff?

Again, there is nothing wrong with the design, but I am really starting to get the feeling that Mora is putting out products and branding based on what they think will sell, rather than based on adherence to their traditions of knife making. Instead of putting out all these “bushcraft” knives, how about bringing back the Mora 510? How about that?

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